Case Study: Live Nation

I had the opportunity to create hundreds of content pieces to support and enhance Live Nation's global social footprint. These contributions included photo collages, admats, infographics, full-fledged artist content shoots, and an especially strong emphasis on edit-heavy compilations of tour highlights including both professional and fan-gathered footage. My personal style of concert recap editing was called out by name as a reference for Live Nation editors worldwide.

During the time I created these pieces for Live Nation, their follower count grew by 69% on Instagram and 38% on YouTube. In this same period, the Live Nation Concerts TikTok grew from launch at 0 to 1.5 million followers.