Case Study: Lindsey Buckingham

I had the opportunity to edit 3 separate series for rock legend Lindsey Buckingham. Posted across all digital channels, these embraced and highlighted his storied career both solo and as a member of Fleetwood Mac. Content included guitar tutorials, fan Q&A, and Lindsey + Leelee React— an episodic series in which Lindsey and his daughter react to music videos including current hits, highlights from his own career, and covers of Fleetwood Mac songs by other musicians.

Based on the success of this content, I was asked to create the announcement post for first single from the digital re-release of 1973's Buckingham Nicks by Lindsey Buckingham and Stevie Nicks (the debut of the iconic duo who would go on to provide lead vocals to Fleetwood Mac). The animated asset was crafted from a combination of several stock images, original photography, and 3D models.

Lindsey saw a 42% increase in Instagram followers and a 25% increase in YouTube subscribers before and after the content was released. Daily Facebook impressions increased by 1343% during the teaser and rollout period of Buckingham Nicks.