I had the opportunity to lead the overall art direction in an overhaul of Lenny Kravitz's social media presence. Taking cues from the cover art of his album Blue Electric Light, I retooled his digital brand to demonstrate a united style that extends and enhances his existing trendsetter reputation while giving clear definition to the current era of his work.
Throughout the release of this content, Lenny's Instagram grew by more than 470,000 followers.
The pieces below demonstrate the final version of the style guide as well as several pieces I personally created to execute this style.
Includes concept statement, color palette, typefaces, moodboards, and textures. A corresponding toolkit was also delivered containing detailed editing, color, and texture best practices.
Music video behind-the-scenes reel
